How to convey Brand Attitude Through Spatial Design While Ensuring Consumers Enjoy Food in a comfortable Environment?The latest project between MORNINGSUN and BOOONS offers an answer that balances sophistication and youthful energy.
When Café Meets Design: The brand development of BOOONS.
BOOONS it's an "all-day café" ，lives by the motto "Make ordinary moments extraordinary." We're all about giving city folks that perfect pick-me-up while keeping things chill.
Their new spot in Shenzhen's MixC mall in a busy shopping center,had to be two things: young and fun, but also classy enough to stand out.
That's why the designer chose MORNINGSUN's original furniture—centered around the Rock dining chairs and armless Alpha chairs, paired with custom solid wood round tables—to create a space that's both airy and inviting. 
Light blue and beige walls set the tone, with black accents adding contrast. Combined with strategic lighting and furniture pairings, the whole space achieves just the right balance of sophistication appealing to urban professionals while staying true to BOOONS' brand spirit In this collaboration, MORNINGSUN's pieces go beyond functionality to become defining elements of the space's aesthetic. 1.The Rock Chair: An Urban Oasis of Comfort In our fast-paced world, the right chair can be your instant escape. The Rock dining chair wraps you in comfort with its embracing curved backrest—meticulously angled for ergonomic support that keeps you at ease, even through long meals or work sessions. Beyond just being practical, the Rock chair shows its true craftsmanship in the details—think vintage leather upholstery with metal rivets. It's that perfect mix of understated and refined, adding a touch of elegance to any space. 
At BOOONS, this isn't just seating—it's your cozy companion in the city hustle, giving customers that much-needed moment of calm. 2.The Alpha Chair: the fusion of Bauhaus and Nordic style MORNINGSUN's Alpha chair masterfully blends metal and solid wood—showcasing our signature material craftsmanship while nodding to classic Bauhaus design. The extra-wide, gently curved seat takes comfort to the next level, while the sleek metal frame paired with natural wood veneer serves up that clean Nordic aesthetic everyone loves. The stackable design further brings convenience for storage in commercial spaces. 3.The Custom Solid Wood Table: Nature's Perfect Dining Companion Designed to perfectly complement our Rock chair and Alpha chairs, MORNINGSUN's custom 30mm thick solid wood table brings organic warmth to any space. Its natural wood grain pairs beautifully with beige upholstery and oak finishes, creating a fresh, harmonious look that's as comfortable as it is stylish. In commercial spaces, great furniture does double duty - it's not just functional, but becomes an extension of your brand identity. MORNINGSUN's premium original designs deliver three key advantages The MORNINGSUN × BOOONS partnership stands as more than a successful commercial project—it's a showcase of how original furniture can become a game-changer for brands. Looking ahead, MORNINGSUN is excited to join forces with more designers and hospitality brands. Together, we'll transform spaces through thoughtful design and discover new possibilities. 
